LOWRANCE - the revolution of fishing. For more than 50 years, LOWRANCE has been one of the world leading names in the development of marine electronic devices.

3-IN-1 Active Imaging™ & LiveSight - Discover now

3-IN-1 Active Imaging™ & LiveSight

The new Lowrance Active Imaging™ system takes FishFinder/sonar technology to a new level. The Active Imaging™ Sonar is the perfect way to detect fish between rocks, wood, heavily overgrown areas or slopes. The Active Imaging™ range is greater than any other structural sonar technology. LiveSight™ technology (only in combination with HDS Live chart plotters) transforms the sonar display into a live image of the underwater action. See the smallest of fish movements in real time on your multifunction display. This feature is perfect for observing live how fish react to bait. With Active Imaging™, renowned features such as DownScan Imaging™ and CHIRP Sonar are also available.

In 1957, Darrell Lowrance established the company LOWRANCE and intro- duced the first portable fishfinding device for fisherman in the US. Quickly, this instrument became a "magic box" for American fisherman and changed their fishing habits completly. Since this revolutionary invention, LOWRANCE has developed a wide product range of advanced but nonetheless reasonably priced, and easy to handel fishfinders, combined fishfinders / GPS and GPS+WAAS chart-plotters. LOWRANCE is one of the leading brands on its market. One mentionable reason for this success is the diversification of its product range. Today, LOWRANCE designs products that provide the user with high- performance features at very competitive prices.